Do You Need A Prime Membership To Shop Prime Early Access Deals? Time will tell whether this is a special year or the beginning of a series of bi-annual sales going forward. But this year, Amazon ran a second Prime Day-like sale just in time to kickstart the holiday shopping season. Technically, Prime Day only happens once a year. And with this year’s Prime Early Access Sale, we wouldn’t be surprised if the e-tailer starts holding bi-annual Prime events going forward. It has since morphed into an annual two-day affair in which Amazon offers major discounts across all of its product categories. What Is Amazon Prime Day?Īmazon Prime Day started in July of 2015 as a one-day sale event intended to celebrate the company’s 20th anniversary. If you’re checking the calendar, that means the sale has officially ended, but the retail giant has already listed plenty of worthwhile holiday deals on its site. EDT on October 11 and ended at 11:59 p.m.

The Prime Early Access Sale kicked off at midnight PDT/3:00 a.m.

Amazon official site